It’s very nice to meet you!

I'm Ricardo, a Lead UX & UI Product Designer with nine years of experience dedicated to sketching, building, and coaching in B2B and B2C SaaS products. I love customer-centric ui, collaboration, and making products that connect people.

I use human-centered design principles to create visually appealing and user-friendly digital products. I keep things simple and minimalistic while incorporating research, color, and typography to craft products people are happy to use.

PROCESS.

1.

User Research & Discovery

With in-depth user research and analyzing user behaviors, I learn about people's lives, hopes, and desires. My design research plan includes questionnaires, in-depth interviews, observations, auto-ethnographies, competitive analysis, task analysis, etc

2.

Design Strategy & User Testing

Here, I identify opportunities for design, testing, and refine solutions. Personas and Journey maps are designed based on the information collected during the user research phase. I Apply design heuristics and sketching to produce low fidelity wireframes and high fidelity prototypes.

3.

Visual Design & Implementation

At this moment, I deliver the visual style, the style guide and design systems. The end product will result consistently in design, layout, workflow, typography, iconography, and accurate to the product's design principles and it's information architecture.